{"id":174,"date":"2020-05-11T00:00:00","date_gmt":"2020-05-10T22:00:00","guid":{"rendered":"http:\/\/novysmer.cz\/index.php\/2006\/06\/30\/publicita-vyda-za-tisic-bomb-1\/"},"modified":"2020-05-24T23:04:05","modified_gmt":"2020-05-24T21:04:05","slug":"publicita-vyda-za-tisic-bomb-1","status":"publish","type":"post","link":"http:\/\/novysmer.cz\/index.php\/2020\/05\/11\/publicita-vyda-za-tisic-bomb-1\/","title":{"rendered":"PUBLICITA VYD\u00c1 ZA TIS\u00cdC BOMB (1)"},"content":{"rendered":"<p style=\"text-align: center;\">ZLO\u010cINY PUBLICITY V MODERN\u00cd V\u00c1LCE<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">N\u011bkte\u0159\u00ed zlo\u010dinci jednaj\u00ed surov\u00fdm zp\u016fsobem. D\u00e1vaj\u00ed p\u0159ednost st\u0159eln\u00fdm zbran\u00edm, d\u00fdce, bomb\u011b, bezprost\u0159edn\u00edmu n\u00e1sil\u00ed, aby se v\u0161\u00edm v okam\u017eiku skon\u010dili. Jin\u00ed si d\u00e1vaj\u00ed na \u010das. Jejich obl\u00edbenou zbran\u00ed je jed. Nen\u00e1padn\u00fd, z\u00e1ke\u0159n\u00fd, neviditeln\u00fd, pomal\u00fd a postupn\u00fd.<\/p>\n<p style=\"text-align: justify;\">Po dlouhou dobu jsme v\u011b\u0159ili, \u017ee sv\u011bt zbo\u017e\u00ed, kde se v\u0161echno nakupuje a v\u0161echno prod\u00e1v\u00e1, by mel b\u00fdt omezen hranicemi obchodn\u00edho sv\u011bta. Aby \u010d\u00e1st na\u0161eho \u017eivota, kter\u00e1 unikala obchodn\u00ed a finan\u010dn\u00ed logice, tak \u010dinila nav\u017edy. Aby v\u00fdchova, informace, zdrav\u00ed, dopravn\u00ed s\u00edt\u011b, z\u00e1sobov\u00e1n\u00ed energii, spravedlnost, bezpe\u010dnost, telekomunikace z\u016fstaly v rukou kolektivity. Dokonce jsme si mysleli, \u017ee kvalita \u017eivotn\u00edho prost\u0159ed\u00ed, vody, vzduchu, kultura by se k tomu m\u011bly p\u0159irozen\u011b p\u0159ipojit.<\/p>\n<p style=\"text-align: justify;\">Ale projevil se opak. Ve v\u0161ech bohat\u00fdch a pokro\u010dil\u00fdch zem\u00edch rozklad ve\u0159ejn\u00fdch slu\u017eeb uk\u00e1zal rozsah v\u00e1lky veden\u00e9 v podzem\u00ed po \u0159adu let. Kdy\u017e tomu napomohl p\u00e1d Berl\u00ednsk\u00e9 zdi a V\u00fdchodn\u00edho bloku, sv\u011bt zbo\u017e\u00ed zaplavil v\u0161echno.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\" alignleft size-full wp-image-173\" style=\"width: 101px; height: 134px; margin: 5px; float: left;\" title=\"cernakniha\" src=\"http:\/\/novysmer.cz\/wp-content\/uploads\/2006\/06\/cernakniha.jpg\" alt=\"cernakniha\" width=\"100\" height=\"142\" \/>Zaplavil nejd\u0159\u00edv zem\u011b, kter\u00e9 zat\u00edm byly zaplaveny m\u00e1lo, ale t\u00e9\u017e v zem\u00edch Z\u00e1padu sektory, kter\u00e9 dosud jeho vlivu unikaly. V\u00fdchova, zdravotnictv\u00ed, informace, v\u0161e bylo vyd\u00e1no na pospas rentabilit\u011b, pod\u00edl\u016fm na trhu, obchodn\u00edmu \u00fasp\u011bchu, bezprost\u0159ednosti. Ozbrojenou pa\u017e\u00ed tohoto koloni\u00e1ln\u00edho v\u00fdboje je publicita, kter\u00e1 p\u0159ipravuje mysli lid\u00ed sv\u00fdm neust\u00e1l\u00fdm bu\u0161en\u00edm a zabij\u00ed masov\u011bji ne\u017e shazov\u00e1n\u00ed bomb.<\/p>\n<p style=\"text-align: justify;\">Jeden z jej\u00edch hlavn\u00edch akt\u00e9ru, Oliviero Toscani, jeho\u017e skand\u00e1ln\u00ed kampan\u011b pro Benettona jej u\u010dinily slavn\u00fdm, s\u00e1m sestavuje seznam ve sv\u00e9 knize <em>Publicita je mrcha<\/em>, kter\u00e1 se na n\u00e1s usm\u00edv\u00e1 (Hoebeke, vyd. 1995,), kde r\u00e1d pliv\u00e1 do pol\u00e9vky, kter\u00e1 ud\u011blala jeho jm\u011bn\u00ed: \u201e<em>Publicita nyn\u00ed pokr\u00fdv\u00e1 ka\u017ed\u00fd kout ulice, ka\u017ed\u00e9 historick\u00e9 n\u00e1m\u011bst\u00ed, ka\u017ed\u00fd par\u010d\u00edk, autobusov\u00e9 zast\u00e1vky, metro, leti\u0161t\u011b, n\u00e1dra\u017e\u00ed, noviny, kav\u00e1rny, l\u00e9k\u00e1rny, trafiky, zapalova\u010de, telefonn\u00ed karty, p\u0159eru\u0161uje filmy v televizi, vnik\u00e1 do rozhlasu, obr\u00e1zkov\u00fdch \u010dasopis\u016f, na pl\u00e1\u017ee, do sportu, od\u011bv\u016f, dokonce i na otisky na\u0161\u00ed obuvi, cel\u00fd n\u00e1\u0161 sv\u011bt, celou na\u0161i planetu. (&#8230;) Je to onen Big Brother (Velk\u00fd bratr) st\u00e1le se usm\u00edvaj\u00edc\u00ed! Pova\u017euji to za d\u011bsiv\u00e9, jestli\u017ee ve\u0161ker\u00fd tento ohromn\u00fd prostor v\u00fdrazu, expozice, plak\u00e1tov\u00e1n\u00ed, nejv\u011bt\u0161\u00ed \u017eiv\u00e9 muzeum modern\u00edho um\u011bn\u00ed, stotis\u00edckr\u00e1t Beaubourg a sou\u010dasn\u00e9 Muzeum um\u011bn\u00ed v New Yorku dohromady, ony tis\u00edce \u010ctvere\u010dn\u00edch kilometr\u016f vylepen\u00fdch plak\u00e1t\u016f po cel\u00e9m sv\u011bt\u011b, ony obrovsk\u00e9 panely, ona malovan\u00e1 hesla, ony stovky tis\u00edc stran vyti\u0161t\u011bn\u00fdch \u017eurn\u00e1l\u016f, ony stovky hodin v televizi, rozhlasov\u00fdch hl\u00e1\u0161en\u00ed, z\u016fst\u00e1vaj\u00ed vyhrazeny tomuto rajsk\u00e9mu, slabomysln\u00e9mu, neskute\u010dn\u00e9mu a klamn\u00e9mu obr\u00e1zk\u00e1\u0159stv\u00ed&#8230;&#8220;<\/em> A to v\u0161e je financov\u00e1no spot\u0159ebitelem, nebo\u0165 cena toho v\u0161eho je zapo\u010dtena do ceny v\u00fdrobku. (\u201ePublicita je prvn\u00ed p\u0159\u00edm\u00e1 da\u0148&#8220;&#8218;)<\/p>\n<p style=\"text-align: justify;\">Pod r\u016fzn\u00fdmi jm\u00e9ny &#8211; sponsoring. mecen\u00e1\u0161 podniku (p\u0159ipome\u0148me, \u017ee mecen\u00e1\u0161 je nezi\u0161tn\u00fd \u010dlov\u011bk, jde tedy o zneu\u017eit\u00ed jazyka), komunikace, bartcring (v\u00fdm\u011bnn\u00fd obchod), inzerent, patron\u00e1t atd&#8230;, publicita zavedla obchodn\u00ed z\u00e1jem v\u0161ude. N\u00e1sleduj\u00edc\u00ed p\u0159\u00edklady ukazuj\u00ed rozsah a spojitost t\u00e9to ofenz\u00edvy.<\/p>\n<p style=\"text-align: right;\"><em>Pokra\u010dov\u00e1n\u00ed<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZLO\u010cINY PUBLICITY V MODERN\u00cd V\u00c1LCE<\/p>\n","protected":false},"author":1,"featured_media":2983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[8,435,10,9],"tags":[49,40],"_links":{"self":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts\/174"}],"collection":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":4,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":2951,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts\/174\/revisions\/2951"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/media\/2983"}],"wp:attachment":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}