{"id":175,"date":"2020-05-30T00:00:00","date_gmt":"2020-05-29T22:00:00","guid":{"rendered":"http:\/\/novysmer.cz\/index.php\/2006\/07\/02\/publicita-vyda-za-tisic-bomb-2\/"},"modified":"2020-06-01T11:14:23","modified_gmt":"2020-06-01T09:14:23","slug":"publicita-vyda-za-tisic-bomb-2","status":"publish","type":"post","link":"http:\/\/novysmer.cz\/index.php\/2020\/05\/30\/publicita-vyda-za-tisic-bomb-2\/","title":{"rendered":"PUBLICITA VYD\u00c1 ZA TIS\u00cdC BOMB (2)"},"content":{"rendered":"

ZLO\u010cINY PUBLICITY V MODERN\u00cd V\u00c1LCE<\/p>\n

V\u00ddUKA<\/p>\n

Ve Spojen\u00fdch st\u00e1tech kabelov\u00e9 propojen\u00ed z\u00e1kladn\u00edch \u0161kol neprovedly ve\u0159ejn\u00e9 \u00fa\u0159ady, ale soukrom\u00e9 firmy. Vybavili \u0161koly zadarmo, ale na opl\u00e1tku takto roz\u0161\u00ed\u0159en\u00e9 v\u00fdchovn\u00e9 programy \u201ePrvn\u00edho kan\u00e1lu“ zahrnuj\u00ed na 10 minut programu dv\u011b minuty reklamy pro tyto firmy. Po cel\u00fd rok jsou \u017e\u00e1ci intelektu\u00e1ln\u011b obt\u011b\u017eov\u00e1ni propagac\u00ed obchodn\u00edch v\u00fdrobk\u016f.<\/p>\n

I Francie je posti\u017eena t\u00edmto jevem a je siln\u00fd n\u00e1tlak, aby se p\u0159ekro\u010dily zdi na\u0161ich \u0161kol. Ku p\u0159\u00edkladu, jestli\u017ee se vklouzne do pr\u00e1zdna sexu\u00e1ln\u00ed v\u00fdchovy, nikdy neposkytovan\u00e9 vyu\u010duj\u00edc\u00edmi, firma Tampax nab\u00edz\u00ed \u201ev\u00fdchovn\u00fd program“ v kolej\u00edch pro d\u00edvky 3. a 4. t\u0159\u00eddy, kde 60 000 dosp\u00edvaj\u00edc\u00edch d\u00edvek ji\u017e takto dost\u00e1v\u00e1 informaci o t\u011ble, zdrav\u00ed, hygien\u011b …a samoz\u0159ejm\u011b o v\u00fdrobc\u00edch firmy Tampax. Tyto programy jsou uv\u00e1d\u011bny v \u010dase a v r\u00e1mci kurs\u016f biologie, kter\u00e9 ji\u017e nezaji\u0161\u0165uj\u00ed vyu\u010duj\u00edc\u00ed. Tyto kurzy jsou obratn\u00e9 uv\u00e1d\u011bny o\u0161et\u0159ovatelkami, kter\u00e9 se zm\u011bnily v \u201eobchodn\u00edky“, kte\u0159\u00ed rozd\u00e1vaj\u00ed na konci kursu vzorky. Vyu\u010duj\u00edc\u00ed jsou nadm\u00edru \u0161\u0165astni, \u017ee se zbavili v\u00fduky, kterou si vesm\u011bs nep\u0159eji konat, a tak proti tomu nic nemaj\u00ed a rodi\u010de rovn\u011b\u017e. Jeden z\u00e1stupce firmy Tampax ned\u00e1vno uvedl v tisku: \u201eProfeso\u0159i n\u00e1s r\u00e1di p\u0159ij\u00edmaj\u00ed, dokonce si n\u00e1s \u017e\u00e1daj\u00ed.“ Ministerstvo \u0161kolstv\u00ed t\u00e9to operaci po\u017eehnalo. V\u0161e je zdarma, to je nyn\u00ed hlavn\u00ed argument st\u00e1tu!<\/p>\n

Ned\u00e1vn\u00e1 dohoda mezi Ministerstvem \u0161kolstv\u00edm, spole\u010dnostmi autoru a v\u00fdrobc\u016f audiovizu\u00e1ln\u00edch prost\u0159edk\u016f povolilo \u0161\u00ed\u0159en\u00ed televizn\u00edch vys\u00edl\u00e1n\u00ed ve \u0161kol\u00e1ch. Sta\u010d\u00ed sponzorovat takov\u00e1 vys\u00edl\u00e1n\u00ed, aby reklama snadno vstoupila do sv\u011bta, kter\u00fd j\u00ed byl zak\u00e1z\u00e1n.<\/p>\n

\"cernakniha\"<\/p>\n

Kolik podnik\u016f dnes zahrnuje do sv\u00fdch j\u00eddel v kant\u00fdn\u00e1ch .,slazen\u00e9 n\u00e1poje“, je\u017e nejsou ni\u010d\u00edm jin\u00fdm ne\u017e Coca-Colou, pod n\u00e1tlakem t\u00e9to firmy. Stejn\u00e9 firmy dod\u00e1vaj\u00edc\u00ed n\u00e1poje pro mlad\u00e9 (Coca, Fanta) instaluj\u00ed \u201ezdarma“ automaty v t\u011bchto \u0161kol\u00e1ch, ani\u017e by se kdy tato za\u0159\u00edzen\u00ed mohla dovolat nab\u00eddky, kde by se nab\u00eddla alternativa – je to p\u0159ece zdarma…<\/p>\n

Stejn\u011b je tomu u firem, kter\u00e9 \u201enab\u00edzej\u00ed“ fotbalov\u00e1 tri\u010dka \u0161koln\u00edm d\u011btem p\u0159irozen\u011b se svou reklamou na nich um\u00edst\u011bnou. Je to p\u0159ece \u201ezdarma“ a tak ve\u0159ejn\u00e9 za\u0159\u00edzen\u00ed zapom\u00edn\u00e1, \u017ee je ve\u0159ejn\u00fdm za\u0159\u00edzen\u00edm…<\/p>\n

Christian De Bric<\/strong> v Monde Diplomaiique ji\u017e p\u0159ed n\u011bkolika lety napsal: \u201eUvid\u00edme snad jednoho dne sponzorovan\u00e9ho vyu\u010duj\u00edc\u00edho ve \u0161kol\u00e1ch a u\u010ditele pokryt\u00e9ho odznaky oznamuj\u00edc\u00edho, \u017ee hodina aritmetiky je \u201ed\u00e1v\u00e1na“ jednou zna\u010dkou elektronick\u00fdch her, kde o p\u0159est\u00e1vce bude nab\u00eddnut \u0161umiv\u00fd n\u00e1poj s p\u0159\u00edchut\u00ed dobrodru\u017estv\u00ed?“ V t\u00e9 dob\u011b de Brie \u017eertoval, ale dnes je to v\u00e1\u017en\u00e9.<\/p>\n

Co se t\u00fdk\u00e1 univerzit, je v USA \u010dast\u00e9, \u017ee katedry p\u0159edev\u0161\u00edm v ekonomii jsou financov\u00e1ny p\u0159\u00edmo firmami, kter\u00e9 jmenuj\u00ed profesory. Jak na to pouk\u00e1zala Susan George v halasn\u00e9m \u010dl\u00e1nku v t\u00e9m\u017ec Monde Diplomatique, toho ji\u017e vyu\u017eili presti\u017en\u00ed francouz\u0161t\u00ed intelektu\u00e1lov\u00e9 (na \u010dele s Francoisem Furctem<\/strong>, jedn\u00edm z francouzsk\u00fdch op\u011bvovatel\u016f historick\u00e9 revize D\u011blnick\u00e9ho hnut\u00ed). Operace Fukuyama podle jm\u00e9na jednoho americk\u00e9ho st\u00e1tn\u00edho \u00fa\u0159edn\u00edka, autora \u201eKonce historie“ stav\u011bn\u00e1 um\u011ble na odiv geni\u00e1ln\u00edm reklamn\u00edm tahem byla zcela zorganizov\u00e1na chemickou firmou Olin, jako\u017e i operace Hcidelbergsk\u00e1 v\u00fdzva, je\u017e byla zcela vymy\u0161lena l\u00e9k\u00e1rnick\u00fdmi a azbestov\u00fdmi lobbies, aby se zdiskreditovali ekologov\u00e9. N\u011bkte\u0159\u00ed univerzitn\u00ed pracovn\u00edci se pro nedostatek financ\u00ed v obou p\u0159\u00edpadech s velkou ochotou prop\u016fj\u010dili k ob\u011bma manipulac\u00edm.<\/p>\n

Pokra\u010dov\u00e1n\u00ed<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

ZLO\u010cINY PUBLICITY V MODERN\u00cd V\u00c1LCE<\/p>\n","protected":false},"author":1,"featured_media":2983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[8,435,10,9],"tags":[49,40],"_links":{"self":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts\/175"}],"collection":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":4,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts\/175\/revisions"}],"predecessor-version":[{"id":3039,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts\/175\/revisions\/3039"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/media\/2983"}],"wp:attachment":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/categories?post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/tags?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}