{"id":274,"date":"2009-01-18T17:07:10","date_gmt":"2009-01-18T16:07:10","guid":{"rendered":"http:\/\/novysmer.cz\/index.php\/2009\/01\/18\/internet-je-pro-kniky-spasou\/"},"modified":"2009-01-18T17:07:10","modified_gmt":"2009-01-18T16:07:10","slug":"internet-je-pro-kniky-spasou","status":"publish","type":"post","link":"http:\/\/novysmer.cz\/index.php\/2009\/01\/18\/internet-je-pro-kniky-spasou\/","title":{"rendered":"Internet je pro kn\u00ed\u017eky sp\u00e1sou"},"content":{"rendered":"

\"totem\"Letos v z\u00e1\u0159\u00ed publicista Jan Stern oslavil t\u0159ic\u00edtku, pak p\u0159evzal Cenu Jana \u0160vermy od Spolku \u010desk\u00fdch novin\u00e1\u0159\u016f a vz\u00e1p\u011bt\u00ed mu v nakladatelstv\u00ed Malvern vy\u0161la kniha esej\u016f nazvan\u00e1 \u00bbTotem, incest a odkouzlen\u00ed bur\u017eoazie\u00ab. Je to jeho druh\u00e1 kniha a vyd\u00e1v\u00e1 ji rok po t\u00e9 prvn\u00ed. <\/p>\n

<\/p>\n

Va\u0161e prvotina se jmenovala M\u00e9dia, psychoanal\u00fdza a jin\u00e9 perverze. Loni jsme si o n\u00ed mohli p\u0159e\u010d\u00edst v Obrysu-Kmeni a i v tomto magaz\u00ednu. Ale jak dopadla? Usp\u011bla na trhu?<\/strong> <\/p>\n

Cel\u00fd n\u00e1klad se zapla\u0165b\u016fh rozprodal. Kdy\u017e \u0159\u00edk\u00e1m zapla\u0165b\u016fh, mysl\u00edm te\u010f nikoli na sv\u016fj \u00fa\u010det, ale na sv\u00e9ho nakladatele, kter\u00fd vyd\u00e1v\u00e1 kn\u00ed\u017eky st\u00e1le je\u0161t\u011b neuv\u011b\u0159iteln\u00fdm, nad\u0161eneck\u00fdm zp\u016fsobem: tedy v podstat\u011b v\u0161e si d\u011bl\u00e1 s\u00e1m, marketing je pro n\u011bj sprost\u00e9 slovo, krom\u011b m\u00fdch knih se vyh\u00fdb\u00e1 komerci, t\u011b\u017ece na nakladatelstv\u00ed prod\u011bl\u00e1v\u00e1 a v\u0161e dotuje ze sv\u00e9 vlastn\u00ed kapsy. Proto jsem r\u00e1d, \u017ee se t\u011bch 1000 kus\u016f prodalo. Na jedn\u00e9 stran\u011b je to smutn\u00e9, v\u017edy\u0165 t\u0159eba Karel S\u00fds prodal kdysi sv\u00e9 b\u00e1snick\u00e9 (!) prvotiny t\u0159icet tis\u00edc kus\u016f, na druh\u00e9 stran\u011b v\u0161ichni v\u00edme, \u017ee tyhle \u010dasy u\u017e se nevr\u00e1t\u00ed a \u017ee prodat dnes tis\u00edcovku v\u00fdtisk\u016f je docela husarsk\u00fd kousek. <\/p>\n

To mne vede k ot\u00e1zce, jestli m\u016f\u017ee p\u0159e\u017e\u00edt alternativn\u00ed \u010dten\u00ed v podob\u011b kn\u00ed\u017eky. Jestli se na trhu najdou skulinky.<\/strong> <\/p>\n

Zku\u0161enost s vyd\u00e1n\u00edm prvn\u00ed kn\u00ed\u017eky mne p\u0159ivedla k p\u0159esv\u011bd\u010den\u00ed, \u017ee z\u00e1chranou je internet. Ano, \u010dasto je vn\u00edm\u00e1n jako hrozba pro kn\u00ed\u017eky, ale realita je opa\u010dn\u00e1. V oblasti distribuce rozb\u00edj\u00ed monopol. Distribuce v b\u011b\u017en\u00fdch kamenn\u00fdch knihkupectv\u00edch je pro alternativn\u00ed literaturu prakticky vylou\u010den\u00e1. Kdybychom byli odk\u00e1zan\u00ed jen na ni, neprod\u00e1me ani pades\u00e1t kus\u016f. Knihkupec na hlavn\u00ed t\u0159\u00edd\u011b v Chebu, Beroun\u011b, Chomutov\u011b \u010di Hodon\u00edn\u011b takovou knihu bu\u010f nevezme, nebo se o n\u00ed ani nedozv\u00ed. Distribu\u010dn\u00ed giganty zase zaj\u00edmaj\u00ed jen Daniely Steelov\u00e9 a hereck\u00e9 pam\u011bti. Ale je tu internet a na n\u011bm si m\u016f\u017ee n\u00e1\u0161 \u010dten\u00e1\u0159, \u0159ekn\u011bme \u00bbalternat\u00edvec\u00ab, kter\u00fd je pro trh p\u0159\u00edli\u0161 bezv\u00fdznamn\u00fd, naj\u00edt jak informace o kn\u00ed\u017ece, tak si ji m\u016f\u017ee snadno objednat. To je ta skulina v syst\u00e9mu, kter\u00e1 se objevila. My prodali p\u0159es internet 90 procent n\u00e1kladu. <\/p>\n

Poj\u010fme k va\u0161\u00ed kni\u017en\u00ed novince. Pro\u010d ten kontroverzn\u00ed n\u00e1zev: Totem, incest a odkouzlen\u00ed bur\u017eoazie?<\/strong> <\/p>\n

Ta kn\u00ed\u017eka m\u00e1 t\u0159i \u010d\u00e1sti, jedna se v\u011bnuje obecn\u00fdm ot\u00e1zk\u00e1m, druh\u00e1 anal\u00fdze kulturn\u00edch artefakt\u016f a t\u0159et\u00ed masov\u00fdm m\u00e9di\u00edm. V prvn\u00ed \u010d\u00e1sti je jeden esej v\u011bnov\u00e1n Freudov\u011b kn\u00ed\u017ece Totem a tabu. Ve druh\u00e9 rozeb\u00edr\u00e1m staro\u0159eck\u00fd m\u00fdtus o Myrrze, kter\u00fd pojedn\u00e1v\u00e1 o incestu mezi mytickou hrdinkou a jej\u00edm otcem. A ve t\u0159et\u00ed \u010d\u00e1sti m\u00e1m jeden esej inspirovan\u00fd knihou britsk\u00e9 kulturolo\u017eky Angely McRobbie. Ta p\u00ed\u0161e o tom, jak se bur\u017eoazie stala v na\u0161ich \u010dasech \u00fazkostnou, jak rozprod\u00e1v\u00e1 se slevou sv\u00e1 tajemstv\u00ed vkusu, jak se \u00bbodkouzluje\u00ab. A to je tedy kl\u00ed\u010d k tomu n\u00e1zvu – ka\u017ed\u00fd pojem zastupuje jednu ze t\u0159\u00ed \u010d\u00e1st\u00ed knihy, respektive nejd\u016fle\u017eit\u011bj\u0161\u00ed esej z ka\u017ed\u00e9 z nich. <\/p>\n

A k tomu zase p\u011bkn\u011b provokativn\u00ed ob\u00e1lka.<\/strong> <\/p>\n

Ale ne, tentokr\u00e1t to snad nen\u00ed nic tak hrozn\u00e9ho. Na t\u00e9 ob\u00e1lce m\u00e1m r\u00e1d nikoli to, \u017ee zobrazuje d\u00edvku v plavk\u00e1ch, ale \u017ee v sob\u011b skr\u00fdv\u00e1 tajemstv\u00ed. A \u010dten\u00e1\u0159\u016fm magaz\u00ednu Pro V\u00e1s ho prozrad\u00edm: ona sle\u010dinka, kter\u00e9 jsme na ob\u00e1lce p\u0159imontovali mu\u0161\u00ed hlavu – jako symbol kolektivn\u00ed neur\u00f3zy dne\u0161ka – nen\u00ed jen tak lecjak\u00e1 modelka. To je sama C\u00edsa\u0159ovna Nicoty, d\u011bdi\u010dka hotelov\u00e9ho imp\u00e9ria Paris Hilton. To je ta blon\u010fat\u00e1 princezna, co nic neum\u00ed, ale po\u0159\u00e1d o n\u00ed p\u00ed\u0161e bulv\u00e1r, proto\u017ee se ka\u017ed\u00fd t\u00fdden opije na n\u011bjak\u00e9m ve\u010d\u00edrku VIP. Ona je prost\u011b symbol na\u0161ich \u010das\u016f. My jen poopravili jeden detail, nam\u00edsto jej\u00ed re\u00e1ln\u00e9 tv\u00e1\u0159e jsme j\u00ed dodali tv\u00e1\u0159 \u00bbsurre\u00e1lnou\u00ab, z na\u0161eho hlediska pravdiv\u011bj\u0161\u00ed. <\/p>\n

Tom\u00e1\u0161 KOPE\u010cN\u00dd <\/p>\n

Magaz\u00edn Pro V\u00e1s <\/p>\n","protected":false},"excerpt":{"rendered":"

Letos v z\u00e1\u0159\u00ed publicista Jan Stern oslavil t\u0159ic\u00edtku, pak p\u0159evzal Cenu Jana \u0160vermy od Spolku \u010desk\u00fdch novin\u00e1\u0159\u016f a vz\u00e1p\u011bt\u00ed mu<\/p>\n","protected":false},"author":1,"featured_media":27,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[6],"tags":[17],"_links":{"self":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts\/274"}],"collection":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":0,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/media\/27"}],"wp:attachment":[{"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/novysmer.cz\/index.php\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}